A Survey on Identity Trust on LinkedIn

We at the Validide Project have been studying identity and how people develop trust between individuals and businesses before we interact personally. For example, our university students get very nervous (especially the women) when they are carded at restaurants and bars. This is twofold – on one hand, the individual asks, “Will the bouncer, waiter, or bartender accept my ID as a trusted source that shows I am of age to order an adult beverage?” especially with the prevalence of Fake IDs around campuses; and on the other hand of the trust equation, the individual is asking, “Can I trust the bouncer, waiter, or bartender to not use my personal information shown on my ID such as my real name, my home address, and my actual birthday for other purposes like stealing my identity or worse, stalking me?”

The release of Personal Identity Information (PII) is a real problem both online and off. The team at the Validide Project feels we have the technology today to be able to protect our information while still building trust with others we don’t know well yet. You can learn all about that on our LinkedIn page.

For today’s article, we wanted to focus on the trustworthiness of LinkedIn Profiles and specifically your responses to our latest survey, “Is a LinkedIn Profile a Trusted Resource?” This survey was conducted to gauge the thoughts of LinkedIn users around the world on the value of a trusted LinkedIn Profile. We asked twelve questions with three open to elaborate if they wished. To date, we have had nearly 300 people complete the survey with varying results. Before we run through the answers, please review the survey for yourself (click on the image if you wish to see the live survey).

Here are the stats as of Feb. 16, 2021:

In the free form comments sections, here are some of their responses:

“If you are new to the platform, this would be more helpful. If your reputation has already been established, then it’s not as necessary.”

“I will pay for verification despite saying NO is if that verification helps me get new business.”

“I’m at a more mature place in life so my need would be less. A person in their early to mid-career years might get more out of it and be willing to pay more for it.”

“Yes, it would be interesting to have a trust verification with that LinkedIn badge. Airbnb verifies driver’s licenses, LinkedIn should do it too!”

“The $125 would need to be a yearly subscription.”

“Trust, by itself doesn’t do much, but it is a great starting point.”

“May be important if I was seeking employment. Not sure.”

“I don’t think there are that many fake profiles on LinkedIn. I have never had a problem with the people I have connected with on LinkedIn.”

“I hate business solicitations!!!! It has increased so much I’m finding Linked in is become a total nightmare!!!!”

“Value of LinkedIn deteriorates the more I receive unwanted solicitations especially from salespeople.”

“If the trusted profile was transportable, digital and useful for my banking, healthcare, education, etc…I’d pay $200 or more.”

“I’m not a huge fan of LinkedIn, but I recognize its worth for a professional profile.”

“Certainly potentially valuable, but references and other sources best for verifying trustworthiness.”

“The next LinkedIn should be on the blockchain.”

“Trust is worth some money, I guess.”

These are just a few of the responses that represent much of the sentiment from our survey our survey’s limited perspective. Please feel free to comment on the survey and the results yourself.

Thank you for your contributions and we will keep updating the stats as they come in.